In the heart of London's creative quarter, erstwhile haunt of Bloomsbury set writers, artists and thinkers, a £25million transformation has taken place. Moments from the British Museum and nearby Covent Garden, Bloomsbury landmark the Radisson Edwardian Marlborough hotel has re-launched as the 4-star deluxe Bloomsbury Street hotel.

The 174 rooms and suites at this luxury central London hotel the bedrooms are refreshingly spacious, each one accented by calming, muted shades and plush, tactile fabrics. Bathrooms are clad in Sicilian marble with invigorating power showers. With sweeping views across the Bloomsbury skyline to the columns of the British Museum, two luxurious suites follow the curves of the building's graceful turret.

• Flat screen TVs
• Complimentary wireless Internet
• Mini bar
• In room safe
• Iron and ironing board
• Trouser press
• Satellite and pay movies
• Tea and coffee

For statement-making meetings and events for up to 300, beautifully designed, supremely versatile spaces are clad in luxe fabric and shimmering metallic finishes. Unique in London, each room offers full HD video and data projection, with built-in Blu-Ray equipment for high impact video playback. Intelligent technology makes everything beautifully simple, with intuitive touch-screen control systems in each room, and a highly trained AV technician can provide a seamless and spectacular presentation experience.

• Folio Room, bathed in natural light and perfect for dinner for 250, or 120 cabaret style. A roomy break-out area benefits from its own private bar.
• Meetings Area is perfect for discreet private dining, theatre style for up to 70 or boardroom for up to 40, with each room benefiting from built-in programme sound from any source allowing presentations of the highest impact.